If you want to attract and gain consumers you will need to provide maximum functionality of the device, and offer the ability to view on any equipment (ex. smartphone, tablet, laptop, etc.).
Moreover, the receiver can be used even without connected TV set or a monitor as it will have its own Access Point and software remote control capability. Meaning a new type of customers who might not even have TV but need constant or periodic DVB-content. Streaming function from the receiver is independent from the speed of the internet or the number of connected devices, and has a superior quality of picture.
The current generation tends to be more rational in terms of consumption. This generation leans toward the rational common consumption of goods. For example, consider flourishing services such as car sharing, carpooling, ride share, etc. You might debate how that is relevant to satellite television domain? In fact, there are many commonalities. Many customers want to pay for exactly how much service they will consume. Offered services such as channel bundles, without alternatives, might go against such consumption rationale.
Here is another big advantage of our solution – since many clients’ receivers will be connected to the internet, you can gather the statistics of used channels. In a matter of weeks or months you will have ideas of customer preferences and can propose to them targeted offerings, such as personalized channel selection, etc. In our view, personalized selection of channels with options for other media services is the best offer for modern paying customers.